I work at an unusual crossroads: the intuition of luxury brand-building and the discipline of operations. Over a decade, that's meant selling and clienteling for Louis Vuitton in Paris, building experiential revenue for The Macallan under Edrington Americas, and running digital operations, CRM, and content for a Miami law firm — three very different worlds that all turn on the same thing: relationships, managed with rigor.

What I do

I help premium and luxury brands build the systems that turn first-time buyers into lifelong clients — marketing strategy, CRM implementation (Litify/Salesforce, Klaviyo), client development, and the operational efficiency that lets a brand scale without losing what makes it special.

  • Client development & clienteling — building a book of business through trust, not transactions, including UHNWI relationships in South Florida's wine & spirits market.
  • CRM & marketing operations — migrations, automation, segmentation, and attribution that prove their own ROI.
  • Launch & growth strategy — taking products and experiences to market with intention.

"Luxury brand intuition, managed with operational rigor — that's the whole practice."

Background & credentials

I hold a Master in Business Management from EDHEC Business School in Paris and speak English, Spanish, and French fluently — an edge that matters deeply in South Florida's UHNW market. Today I'm based in Miami, leading digital operations and CRM strategy by day and building a luxury wine & spirits practice alongside it.

If you're building a premium brand and want it to grow without losing its soul, let's talk.